Narendra Modi's 2019 Lok Sabha campaign: The art of management, grit and a lesson from the Bhagvad Gita

When to introduce which electoral measure, when to shore up the rhetoric, when to attack the Gandhi dynasty even if inviting the chagrin of some for attacking the dead, when to announce some candidates for certain seats; the planning of Amit Shah, the BJP president, and Modi was nothing short of immaculate.